Struggling to get your real estate listings noticed online? You need the right real estate SEO services to put your properties in front of interested buyers. Investing in professional SEO can dramatically increase web traffic and leads for real estate agents, developers, or brokerages. But not all providers are equal.
When hiring a real estate SEO agency, ask smart questions to ensure they understand your market and goals. This guide will walk you through key questions and considerations for choosing the right partner.
Why Specialized Real Estate SEO Services Matter
The real estate market is highly competitive online. Home buyers often use Google to find listings and local agents. A general SEO strategy might overlook location-based search behavior or the specific structure of property listings. Real estate SEO services target property-related searches. For example, optimizing for searches like “homes for sale in [City]” or specific neighborhood names helps reach local buyers.
Working with a specialized agency or consultant means your campaign is built on a solid foundation. An experienced real estate SEO agency knows how to optimize property pages, blog posts about neighborhoods, and Google Business listings. Think of SEO as building a house: you need a blueprint (strategy) and strong materials (quality content). A dedicated team will address all these parts, ensuring your website is technically sound and filled with local, optimized content. Clearly define your goals first – do you need more local leads, better rankings, or higher organic traffic? Once you know your objectives, you can interview agencies with confidence.
Key Questions to Ask a Real Estate SEO Agency
When speaking with a potential SEO partner, be prepared with targeted questions. Here are the top ones:
- What experience do you have with real estate clients?
Your SEO partner should understand real estate specifics. Ask about their past real estate projects: “Can you describe the types of property clients or campaigns you have handled?” They should provide examples of websites or marketing efforts (without naming specific businesses) to demonstrate their expertise. An expert real estate SEO agency will know how to improve rankings for searches like “homes for sale [City]” and attract local buyers. If a provider calls themselves a real estate SEO consultant, ask whether they personally managed those projects or if a team supported them. This will tell you whether you’ll get hands-on expertise or a broader agency approach.
- What services do you include in your real estate SEO package?
SEO is multi-faceted. A comprehensive real estate SEO service should include:
- Keyword research: targeting property-related phrases (e.g., “luxury homes [City]” or “condos for sale”).
- On-page SEO: optimizing page titles, meta descriptions, headers, and site content for your target keywords.
- Local SEO: managing Google Business Profile, local directory listings, and reviews to boost local visibility.
- Technical SEO: improving site speed, mobile-friendliness, and fixing issues in your site’s structure.
- Content creation: writing blog posts, neighborhood guides, or listing descriptions to attract buyers.
- Link building: earning links from reputable real estate or local sites to improve authority.
Ask if these are part of their real estate SEO services or if you need to request extras. The more tailored their offering, the better they understand your market.
- How do you measure and report results?
A good agency is data-driven. Ask: “How will you track progress and report on our SEO campaign?” They should mention using tools like Google Analytics and Search Console. Look for specifics: Will they report website traffic increases, keyword rankings, or inquiries generated from organic searches? Quality real estate SEO services providers set measurable goals, such as ranking improvements for target keywords. Confirm how often you’ll get updates. Monthly reports or regular meetings help you see the value of the work and ask questions along the way.
- What local SEO strategies will you use to boost my visibility in specific markets?
Local visibility is critical in real estate. Ask, “How will you ensure my listings show up in searches for specific cities or neighborhoods?” The agency should discuss optimizing Google Business Profiles, local citations, geo-targeted keywords, and building local backlinks. Local SEO should be at the core of any effective real estate SEO services package.
- How do you handle SEO for IDX or MLS listing integration?
Many real estate websites use IDX((Internet Data Exchange) or MLS(Multiple Listing Service) feeds to show property listings. Ask, “How do you optimize dynamic listing pages from MLS/IDX feeds for SEO?” A qualified real estate SEO consultant should be able to explain how they address duplicate content, URL structures, and schema markup to help those listings rank without penalties.
- What is your approach to SEO strategy?
Each provider has its own methods. Ask: “Can you walk me through a typical SEO strategy for a real estate client?” You want to hear about a structured plan. It should start with a website audit (to find technical issues), followed by keyword research and competitor analysis. They should describe on-page optimizations (improving content around real estate keywords) and off-page tactics (like earning quality backlinks). Also, ask if they follow search engine guidelines and avoid shortcuts. A trustworthy real estate SEO agency will focus on long-term, sustainable growth rather than quick, risky hacks.
- What type of content will you create for real estate SEO?
Content is a key driver of organic traffic. Ask the agency, “What kinds of content will you create to support SEO?” You should hear about neighborhood guides, property investment tips, blog posts about buying/selling homes, and seasonal real estate trends. A strong real estate SEO agency will have a clear content plan aligned with your brand and keywords.
- How soon can we expect to see results?
SEO is not a quick fix. Ask about realistic timelines: “When have you seen clients start ranking or seeing traffic gains?” An honest agency might say you could see initial improvements in 3-4 months, but significant gains often take 6-12 months or more. If someone guarantees immediate #1 rankings, consider that a red flag. Improvements in search visibility happen gradually as content and optimizations take effect. Clear timelines help set expectations for your investment in real estate SEO services.
- Can you audit my current website and show what’s missing?
Before you commit, ask, “Will you provide a website SEO audit?” A reliable agency will review your current rankings, site structure, speed, mobile usability, and keyword optimization. This audit gives you insight into what needs fixing and helps verify the agency’s expertise.
- How do you stay updated with Google algorithm changes?
The SEO landscape changes often. Ask, “How do you ensure your strategies stay up-to-date with Google’s changes?” A trustworthy agency invests in ongoing training, follows reputable SEO communities, and adapts tactics based on search engine updates—ensuring your real estate SEO services don’t become outdated or penalized.
Read more : How to Choose the Right Real Estate SEO Agency
- What are your pricing and contract terms?
Budget and contract length are important. Ask for a clear breakdown: “Do you charge a monthly retainer, project fee, or hourly rate?” and “What is the minimum contract length?” Some agencies require a 6-12 month commitment. Understand the payment structure and what happens if you cancel. In SEO, you often get what you pay for. A bargain-priced service may not deliver results, while a very high price doesn’t always guarantee success. Ensure costs align with the services offered, and avoid vague promises. A good real estate SEO agency will be transparent about costs relative to expected outcomes.
- How will you communicate and report progress?
Regular communication is key. Clarify: “Who will be our point of contact and how often will we get updates?” A dedicated account manager should provide monthly updates or calls. Good agencies also send detailed email reports or have an online dashboard with metrics. Ensure they will keep you informed about rankings, traffic, and completed tasks. Transparency in reporting shows they value your business and keeps you involved in the process.
Conclusion
Choosing the right real estate SEO agency means asking about their experience, methods, and expected results. Ensure they provide comprehensive real estate SEO services (from technical fixes to local marketing) and transparent reporting. Verify their track record with similar sites and be clear on timelines and budgets. A qualified partner will welcome these questions.
At Devoptiv, we specialize in delivering performance-driven real estate SEO services designed exclusively for the property sector. Our expert team takes a strategic approach—combining in-depth market analysis, precision keyword targeting, and local SEO optimization—to help real estate professionals increase online visibility, attract qualified buyers, and drive consistent lead generation. Whether you’re a brokerage, developer, or independent agent, we tailor every campaign to align with your business goals and market area.
Ready to elevate your digital presence?
Book your free consultation today and discover how DevOptiv can build a custom SEO strategy that positions your real estate brand for long-term growth and success!